Thursday, May 24, 2012

There is nothing left for the consumer to Classify...

There is nothing left for the consumer to classify. Producers have done it for him. Art for the masses has destroyed the dream but still conforms to the tenets of that dreaming idealism which critical idealism baulked at. Everything derives from consciousness: for Malebranche and Berkeley, from the consciousness of God; in mass art, from the consciousness of the production team. Not only are the hit songs, stars, and soap operas cyclically recurrent and rigidly invariable types, but the specific content of the entertainment itself is derived from them and only appears to change. The details are interchangeable. The short interval sequence which was effective in a hit song, the hero's momentary fall from grace (which he accepts as good sport), the rough treatment which the beloved gets from the male star, the latter's rugged defiance of the spoilt heiress, are, like all the other details, ready-made cliches to be slotted in anywhere; they never do anything more than fulfill the purpose allotted them in the overall plan. 
From Theodor Adorno and Max Horkheimer's The Culture Industry: Enlightenment as Mass Deception.

Via Marxists.org.

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